I use =c slow 0 and =c slow 99 all the time. I tried speed instead of slow just a minute ago and it did nothing.
Things are bolded and blue here instead of inside quotes for clarity; if quotes are used in the command (like =c slow "99" rather than =c slow 99), the command doesn't work. It looks like it works (the "Character controls movement speed" thingy pops up), but it doesn't actually affect the speed. Yes, I just tested that, too, heh. There is a huge difference between Jennara's normal and slowed speeds, so it was pretty obvious that =c slow "99" didn't do anything while =c slow 99 did. That's all just to suggest careful use of quotes on the LORE page or anywhere else the command may be documented.