I caught the pilot on my DVR, it's definitely the funniest reality TV show out there now. I met Shatner here in Orlando a few years ago and yes, he really IS as concieted and "punch me in the face, I need it" as he appears in this series. He can put back a bottle of Jack or any other bourbon in a blink though, and gets hilarously incoherent afterwards.
I think on of my highpoints in this town was him leaning over to me, pointing to knowhere in particular confiding in me... "You.... (long long pause where he gathers his thoughts) Have issues...." Some info for fans, if you talk to him about his writing in Tek War vs his acting, he'll stay twice as long. If you instead buy the man a belt or 6 of the good stuff, he's a friend for life.
I think the funniest part of the series is that while this tiny town is obsessed with him, he's really a diehard Canadian. He admitted that the fast food joint he frequents the most is Tim Hortons coffee and donuts. Although I met him at a 4 star steak house, he usually eats at small diners and java joints more than anything.
Buy the man a couple shots of whiskey, he'll recite you his past 5 autobiographies... guarunteed! Good people.