I was actually thinking that something like the Dragons Whisper if it keeps going kind of makes Bumblebee an unofficial world leader - he is Layo's first media magnate.
I look forward to seeing him hiring more staff and expanding it. Bards will cringe when his entertainment section reviews them, fighters become stars of arena battles as reviewed by the sports section, rogues scan the front pages to see if their latest job is reported on and check to see if the watch has any leads.....